Local radio grabs biggest slice of pie says survey

 

After an intensive independent telephone survey conducted recently in the Mangawhai region to find out the listening habits of locals, results are very positive for the two locally based radio stations.

Again, as in previous surveys conducted over the past few years, Heads 106.4FM is the most listened to station for all people aged 25 to 69 with 29.4% of the market.

Interestingly, Heads FM sister station The Wireless 90.4FM has registered phenomenal growth from being only on air on full power since February 2015 and having a 17.3% result.

Combined with an increasing audience online via Tunein, iTunes, Facebook and iHeart radio platforms, station manager is justifiably happy.

“This underlines the endorsement for local, community focused radio that’s not just being piped in from a big metro centre,” says Perry.

“The two local stations are totally different in formats, Heads FM being more eclectic and The Wireless FM being pure nostalgia, but that means a combination of nearly 50 percent coverage of the main age demographics of our region!”

“A huge thanks for support from all our listeners and clients” adds Perry.

The survey was conducted over summer from a sample of 278.